Where others deliver data, Experian delivers trusted insights, compliance confidence, and actionable intelligence at scale.
Why Experian for Altria?
Regulated Industries
20+ years in tobacco, alcohol, and pharma markets
Match Rates
85–90% exceeding Altria's 80% requirement
Reporting
Realtime dashboards + quarterly rollups
Multi-Brand
All reporting under one agreement
Transparent CPMs
$0.35–$0.45 — 15–20% lower than legacy competitors
Competitor Comparison
✅ STRENGTH ⚠ LIMITED
Our Differentiators
Compliance First
Privacy-first architecture, certified, audit-ready for regulated industries.
Faster, Smarter Reporting
Realtime dashboards, quarterly rollups, multi-brand consolidated reporting.
Proven Scale
Billions of impressions, no cap on volumes, consistent 85–90% match rates.
Better Value
Transparent CPMs, 15–20% lower than Acxiom/Epsilon, multi-year price protection.
What Altria Needs vs. What Experian Delivers
Altria Needs
Regulatory Compliance
Audience Insights
Scale & Accuracy
Transparent Pricing
Strong Client Support
Experian Delivers
20+ Years Experience
Demographics Data
85-90% Match Rates
$0.35-$0.45 CPM
Dedicated Account Team
"At Experian, we don't just track impressions, we protect brands. For Altria, that means secure, compliant, and actionable insights — at scale, without compromise."
Match Rate Guarantee
Consistently Exceeding Industry Standards
Starting
CPM
Transparent, Competitive Pricing
Years
Experience
In Regulated
Industries
Response
SLA
Dedicated Account Support
Media Performance Tracking